Each each customer segment responds to visual elements differently. LIFTR understands which colors are going to affect engagement the most. It provides feedback that describes which colors you should use as well as how much of each color you should feature.
By understanding the attention span of different demographics, LIFTR calculates the optimal amount of time each customer segment should see an ad.
Attention models allow LIFTR to understand which elements within an image draw the most attention. Simulated heat maps show you where to place your product for each unique audience.