LIFTR

BLOG

Learn how to improve your digital advertising with LIFTR.

Test without consequence

A/B testing is an expensive, time consuming, and tedious process. Facebook has introduced Dynamic Creative to streamline and improve the process, but you still have to burden the expense of testing to find what will work best.

Working with Facebook’s Learning Phase

The best way to use Facebook’s machine learning is to reduce your ad set volume. When a marketer runs too many ad sets at once, Facebook delivers each ad set less often. Fewer ad sets will exit Facebook’s learning stage, and more budget is spent.

A Universal Metric

Optimizing your advertising budget is difficult, doing it across different campaigns with different goals is near impossible. LIFT Potential is a universal metric that advertisers can use to optimize their budgets.